Nothing kills authenticity like ubiquity. Gilmore JH, Pine II, BJ (2007) Authenticity - what consumers really want. Harvard Business School Press, Boston Massachusetts, USA.
"I want people to let go of their 'fake arms'; to disarm their limits." - "When you are authentic with yourself and others, you life yourself up to new levels of clarity, truth, and purpose." Jessica Cox, http://www.DisarmYourLimits.com
Regarding authenticity, “each one of us has his/her own way of realizing our humanity, and that it is important to find and live out one’s own, as against surrendering conformity with a model imposed on us from outside” (475). [link]
Three axioms of authenticity: Axiom 1. If you are authentic, then you don't have to say you're authentic. Axiom 2. If you say you're authentic, you better be authentic. Axiom 3. It's easier to be authentic if you don't say you're authentic. Gilmore JH, Pine II, BJ (2007) Authenticity - what consumers really want. Harvard Business School Press, Boston Massachusetts, USA.
The call to let go of fake arms is, itself, a fake call to arms. It is as hollow and ultra modern as the call for authenticity as such, as it now requires all to submit our visions towards its cause. However, how far does this theater go? What does it comprise?
Because, these days, it has become widely "hip" to "be authentic". The common battle cry is "be authentic!". As a social trend, we are caught in a Catch 22 of modern times: the requirement can not be fulfilled. The direness of the predicament effortlessly develops from the above quotes. We will see that that societal demand, "everyone now be authentic", is every bit as fascinating and difficult as if you yell at someone "be spontaneous!". Because the actual problem with this is a logical one: Rene Descartes walks into a bar, after which the bar tender asks him "did you order the beer?" and he replies "I think not" and *poof* disappears.
With a very similar rational explanation, the current quest for authenticity is not one at the same time. It is as non existent as it is non justifiable, non rooted, and senseless. Also it is totally impossible to conduct.